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Promotions & Discount Coupons

Discount CouponsTuTike Logo

Codes customers enter to get discounts

What are discount coupons?

Discount coupons are codes that customers enter manually during the purchase process to get a discount. Unlike promotions, the customer must have the code and type it when making their reservation.


How to create a coupon

Coupons are created within the event editor:

  1. Go to the event editor
  2. Below the promotions configuration, click "Create discount coupon"
  3. Complete the form fields
Create discount coupon

Coupon Fields

FieldDescription
CodeUnique code the customer enters when booking (can be any code you want)
Validity dateDate from and until when the coupon is valid
Maximum usesLimit on how many times the coupon can be used (works the same as promotions)
Discount percentageDiscount as a percentage (e.g., 10%)
Fixed dollar discountFixed discount amount (e.g., $5)
Minimum discount amountMinimum amount that will be discounted for the user
Maximum discount amountMaximum cap on the amount that can be discounted for the user

Discount Configurations

You can configure the discount in different ways:

  • Percentage only — e.g., 10% discount
  • Fixed amount only — e.g., $5 discount
  • Both combined — e.g., 10% + $5 discount

Maximum Discount Cap

You can set a maximum cap. For example:

You configure a 10% discount with a maximum of $10.

If the customer's purchase is $150, the 10% would be $15, but since the maximum is $10, the customer will only receive a $10 discount.

If you do not configure this cap, the full discount configured in the coupon will be applied.


How it works for the customer

Once the coupon is created:

  1. The coupon is automatically assigned to the event
  2. Customers, when booking in the form, can enter the coupon code
  3. If the code is valid, the configured discount is applied
  4. The final price is calculated automatically

Coupons are ideal for targeted marketing campaigns, rewards for loyal customers, or distributing discounts in a controlled way to a specific group.

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