Overview

The Tracking module is a powerful marketing feature that lets you track all sales from your events or bookings from your restaurants and other businesses through your Google Analytics or Meta account consoles.

This module allows you to integrate your marketing campaigns with your sales platform, sending tracking signals every time a purchase or reservation is made. This way, you can measure campaign performance, optimize your advertising spend, and make decisions based on real data.

Sections of this module

What is it for?

The Tracking module lets you:

• Integrate your marketing campaigns: Connect your Meta and Google Analytics campaigns with your sales platform
• Track conversions: Measure campaign performance through real-time tracking signals
• Optimize your advertising spend: Identify which campaigns generate the most sales or reservations and adjust your budget
• Make data-driven decisions: Use real sales and reservation data to improve your marketing strategies
• Centralize tracking: Manage all your tracking configurations and attributions from one place

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How does it work?

The tracking flow works as follows:

1. Configure your platforms: Create tracking configurations for Meta and Google Analytics with your credentials
2. Create attributions: Generate custom tracking links with UTM parameters for your campaigns
3. Share the links: Use the generated short links in your marketing campaigns
4. Users interact: When a user clicks the link, they are redirected to your event or business with the tracking parameters
5. Conversions are tracked: The system sends tracking signals to your marketing platforms when purchases or reservations are made
6. Analyze the results: Review the performance of your campaigns in your Meta and Google Analytics consoles